SOFT SAVING: CELEBRATE TODAY, PLAN FOR TOMORROW

Soft Saving: Celebrate Today, Plan for Tomorrow

Redefining the Purpose of SavingFor years, conventional economic recommendations has leaned greatly on the principles of frugality, postponed gratification, and hostile saving. From eliminating early morning coffee to forgoing holidays, the message has been loud and clear: save currently, delight in later on. But as societal worths change and p

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